Branded merch,
without the inventory.
We turn branded apparel into a scalable revenue stream with premium products, custom design, fast turnaround, and low-risk inventory solutions.
1,000+
ACTIVE BRAND PARTNERS
2–4 weeks
FROM SKETCH TO SHIP
0
INVENTORY, EVER
Trusted by 1000+ merchandise partner for leading fitness studios, gyms, and wellness brands nationwide
SOLUTIONS
Your White-Glove Apparel Partner
Whether you're a boutique studio or a national franchise, Active Source Lab (ASL) is your end-to-end partner for premium studio merchandise.
From design to delivery, we handle the entire process — so you can focus on training, service, and growing your community.
Custom Apparel
Performance Jerseys, Training Wear, Outerwear, And Team Kits Built To Spec.
Uniform Programs
Staff, Academy, And Corporate Sportswear Programs With Consistent Quality And Supply.
Retail & E-Commerce Support
Product Development And Production For In-Store Or Online Drops.
WHAT WE DO
Studio Merch That Members Actually Want to Wear
ASL helps studios and wellness institutions create retail-ready merchandise that strengthens community, boosts loyalty, and creates a meaningful new revenue stream.
No minimums. Quick turnaround. Localized and custom product. Exactly what the industry has been asking for — and exactly what we deliver.
WHY ASL
Why Top Studios Work with ASL
Fully Custom Designs
Merchandise designed to match your brand identity, culture, and community.
Retail-Ready Quality
High-performance apparel your members will proudly wear outside the studio—building brand visibility and community everywhere they go.
Fast Turnaround
From concept to delivery in as little as 2–4 weeks.
Inventory Solutions Built for Fitness
We can build both B2B and B2C retail platforms and power transactions for our clients—even on a small scale—reducing inventory liability and making merch effortless.
No Upfront Costs
Flexible models including pre-order and dropshipping, so you can launch without financial risk.
HOW IT WORKS
From Design to Delivery, We Handle Everything
Brand & Product Strategy
We align on your goals, your audience, and what will sell.
Design & Customization
ASL creates studio merch that fits your brand and that members actually want to wear – not generic templates.
Production & Fulfillment
We manage manufacturing, quality, and delivery — fast.
Sell Without The Stress
Run a pre-order, dropship, or inventory program with ASL powering the backend.
Why Top Studios Work With Us
“ASL has provided a new opportunity for our FIT House of Brands (F45 Training, FS8, VAURA) franchisees to order custom studio merchandise with very low minimums and the best possible pricing. The quick turnaround times and ability to customize product for each individual city we have a studio is a game changer. The team at ASL is focused on providing white glove customer service to our incredible owners to help them grow their brand in their respective markets through premium branded apparel and promotional products.”
Brian Killingsworth
Chief Marketing Officer
“Active Source Lab has been a great partner for our retail program, they deliver high-quality products while staying aligned with our budget. Their team always asks the right questions to understand our vision and help bring it to life seamlessly from start to finish. Most importantly, our clients love the retail!”
Selma Vega
Studio Director
“Active Source Labs has been an incredible partner to work with. Amanda and the Team have been so supportive in helping us curate the right assortment for our new studio openings and always keeps us on track to hit our timelines. The responsiveness and attention to detail make the entire process seamless!”
Deedee Chen
Director of Retail
“Active Source Lab has been a fantastic partner for Alpha Fit Club! They're quick to respond whenever we reach out and always deliver on time. Their team has a great eye for curating high-quality apparel that our members love, and we can count on them time and time again.”
Emily Faziola
Director of Franchisee Success
“Our experience working with Active Source Lab has been exceptional. From the very beginning, their level of personalized attention truly stood out. We were working within a tight holiday timeline, and their team went above and beyond to ensure we had the right sizes and quantities for our entire instructor team, without compromising on quality or detail. They didn't just deliver a product — they delivered a thoughtful, high-touch experience. From proactive communication to expediting our order to meet our deadline, every step felt intentional and genuinely supportive of our needs. It's rare to find a partner who combines premium product with that level of care, and Active Source Lab exceeded our expectations in every way.”
Rachel
CycleBar Monroe
“Having a frictionless apparel resource for our team, clients, and fans has been the hardest thing for me to find, and I've been looking for almost a decade. Every company we ever tried prior either lacked professionalism, was very short on customer service, or had crazy fees and minimums that my company just couldn't meet. Yet, Active Source Lab is more than an apparel partner, they're a customer service company who happens to provide resources for apparel purchase, sales, and distribution. They have everything from luxury garments to entry level garments for you to choose from and they're helpful, guiding your decisions. I've been so relieved by the quality and consistency of their service that I've already referred them to other new customers. I'm happy, our team is happy, our clients are happy, and our fans are happy. With the highest possible enthusiasm I recommend you connect with Active Source Lab to see if they can help with your merchandise needs.”
Dr. Sean Pastuch
Founder & CEO
“Great quality at a great price point, the products are exactly what we were looking for! Customer support is very responsive and helpful finding us new retail items that work with our brand.”
Nick McBride
CycleBar Chapel Hill GM
WHY BRANDS CHOOSE US
We bring a rare combination of experience, access, and execution
- Decades of industry leadership across the global apparel and sourcing landscape.
- A trusted network of best-in-class partners — printers, decorators, blank suppliers, and manufacturers.
- Hands-on production expertise through merchandising and sourcing teams embedded in key manufacturing hubs.
Ready to Build Your Next Revenue Stream?
Let's explore how ASL can help your brand grow through premium custom merchandise.